3. Interior Display

Muyang Tang

Muyang is a spatial designer from Shanghai with an academic background in interior and theatre design. He has been trained and practised in Milan and London. 

EDUCATION:

MA Interior Design, Royal College of Art, London, 2018-2020

BA Scenography (cum laude), Brera Academy of Fine Arts, Milan, 2013 – 2017 

EXPERIENCE:

Design research assistant, The Helen Hamlyn Centre for Design, London, Nov 2019 

Associate event art director, fashion show ‘FAY- Ready for Departure’ at Milan fashion week, Milan, Dec 2017 – Apr 2018

Associate production designer, Opera ‘The Magic Flute’ at Auditorio de Tenerife, Santa Cruz De Tenerife, Jul 2017 – Apr 2018

Associate production designer, Opera ‘Don Carlo’ at Theater St. Gallen, St. Gallen, Sep 2017 – Mar 2018

Event art director assistant, YOOX NET-A-PORTOR GROUP, May 2017 – Jun 2017

Contact

muyang.tang@network.rca.ac.uk

Instagram: muyang_tang

Linkedin: Muyang Tang

Online Portfolio

RCA ID Microsite

Degree Details

School of Architecture

As an interior designer with a background in theatre design, I find it exhilarating to use spaces to narrate a story and provoke an experience. I have researched and practiced the narrative environment widely, and particularly interested in the concept of 'frame' in narrative space. 

Our understanding of the three-dimensional world is based on two-dimensional images mapped on our retina. These images are always framed by something: through the window, we can see the landscape in the distance; through the proscenium, we can see a bizarre sight from another world. We pay much attention to the contents, but often ignore the frame that helps us read the contents. For me, frame and content are equally important, and the boundaries between them are sometimes ambiguous.

I translate the design brief into the 'script' and treat people's inhabitation as the 'story'. I try to create the narrative environment, which is 'frameworks' contextualising the content and 'framing' emotions of the audience to leave them with a memorable experience.

VIRTUAL JOURNEY ANIMATION — video link for visitors from Mainland China: https://v.youku.com/v_show/id_XNDc0MzM4NDk1Mg==.html

The Turkish Cypriot-born British fashion designer, Hussein Chalayan, is pioneering in using materials, pattern cutting, and new technologies. He works as an 'outsider' across disciplines without losing touch with his fashion roots. In his world, a garment is the result of a series of artistic experiments, and a fashion presentation is a cultural ritual.

This project uses Chalayan as the subject and Gallery 39 in the North Court of the V&A Museum as the site. It explores a specific type of experiential narrative environment that combines fashion marketing with the cultural atmosphere of the museum, namely 'Immersive Brandscape'. It communicates an in-depth brand philosophy with an already engaged audience and has the potential to reinvigorate the museum in the post-COVID era with a new, inquisitive, and experience hungry audience.

The exhibition space is divided into seven sections, starting with an introduction lobby and ending with a hybrid digital fashion show. The five spaces in the middle are themed with five keywords of Chalayan: 'Territory', 'Displacement', 'Separation', 'Transformation', and 'Value'. These themes are deeply related to his childhood, beliefs, obsessions, and fears and it is these elements that made him uniquely identifiable as an 'outsider'.

In each of these five spaces, a selection of garments from his iconic collections is displayed, and accordingly featured with a surreal immersive environment: a no man's land covered with golden dry grass, a foggy black water pool, a jet engine blowing a huge sphere gliding overhead, a time tunnel composed of silhouettes and mirrors and an archeological site. These display environments are not only used as a 'framework' to contextualize exhibits but also used to 'frame' behaviours and emotions of the audience to leave them with a memorable experience.

Medium:

Axonometric drawing, 3d rendering, Digital illustration, Animation, Soundscape

Size:

1 minute 55 seconds
branding
Display
Exhibition
Experience
Fashion
Immersive
Immersive Storytelling
Installation
Interior Design
Multisensory
Narrative
sensory immersive experiences

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Medium:

Axonometric drawing, 3d rendering, Digital illustration

CROSSING THE BORDER

SECTION 1: TERRITORY

SECTION 2 : DISPLACEMENT

SECTION 3 : SEPARATION

SECTION 4: TRANSFORMATION

SECTION 5: VALUE

EPILOGUE: HYBRID FASHION SHOW SYSTEM

Medium:

3d rendering, Digital illustration
Social
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