Visual Communication – Graphic Design (MA)

Manye Xu

In RCA2020, Manye has set her sight on the values and views about life of the two generations, discussing the cultural and belief differences between young people and the older generation, and also the exchange of new and old values in society. ‘She’ grows ardently is a project that draws precious life experience and value from the spirits of the older generation, allowing young people to settle down in an impetuous society to think about a longer-term future and have a more lasting vision. And Selffish is a spiritual symbol represents the ideology of young people who escape from the older generation’s backward values, and strives to break this social rule and recreate their own social rules that are more in line with modern needs. 

Contact

manye.xu@network.rca.ac.uk

Degree Details

School of Communication

Visual Communication – Graphic Design (MA)

Manye Xu

Multi-media designer / Journalist / Yi people

Manye Xu is a Guangzhou based multi-media designer. Her creative context is the contemporary social environment in China and her works are predominantly drawn from the current social issues, Yi nationality, and the unique history and landscape of Chinese culture. She wants to give the viewer a sense of strength and support through her works while gather them together to find solutions of social issues in order to create a better future.

'She' grows ardently, 2020.

'She' grows ardently, 2020.

'She' grows ardently community, 2020.

This is a project base on my grandparents' stories. The older generation and society often discuss the lack of faith in the younger generation such as material abundance and spiritual emptiness. But my grandparents’ generation can stick to one thing for their whole lives and can always feel spiritual satisfaction. My grandma was born in 1944. She got the chance to go to university. However, because of poverty and traditional idea about women, she soon got married after graduated from high school. She became a teacher and dedicate herself to education for decades. She always tells me that a woman needs to be well-educated and become a useful person in this society, holding our fate in our hands. Her spirit of feminism grows ardently and strongly in the unrest history, and now her spirit continues on me.

We all have our own dreams and believes, and sometimes the process of pursuing dream is very hard, but I believe all the lives that are growing towards dreams are also ardent and beautiful, and when each of us come together, a single spark can light a prairie fire. This online community is designed for people with dreams and beliefs to share their stories in order to encourage each other.
Faith
Grandparent
History
Motion graphic
Web design

Selffish, 2020.

My friend and I are both single now. So our family always urging us to get married because they think it is a logical process for anyone, especially for girls. If you say you don't want to get married or you want to wait for a long time till your true love appears, they say 'you are selfish.' This is not personal cases, in my society, there are many what the old generation thinks it is logical but actually backward and irrational values exist including dinner business, work from Monday to Saturday, 9 am till 9 pm. And these pressure sometimes make the tragedy of young people even like suicide. So I want to speak for ourselves and show our attitudes toward those old values.

So I create an alter-ego of mine whose name is Selffish and a typography names selffish font. Its shape is like the Chinese mythical animals Kungpeng. It is a unique creature with fins as wide as wings. It separates from the shoal and becomes self-contained. It has a very strong independent will like a stone and four moods including calm(安详相), angry(怒相), sad(哀悯相), and joy(笑相). It is not only a visual creature but also a cultural symbol that represents young people's resistance to unreasonable old values and encourages them to follow their individual wills.
Social
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