Baki: Ok, so how would you start if you knew I was writing your bio for you?
Betty: Ugh, I don’t know…
Baki: So one I thing I would like to say, or maybe two…. Is that you’re one most hard-working Graphic Designers I know, and I know a lot.
Betty: I don’t know about that.
Baki: Well I think so, and the other thing is you always push when it comes to considering why we design and what we design. There’s always a rationale.
Betty: Well now I feel like we have to change your bio. Because then I would like to explain a bit more about who you are and how you work in your bio.
Baki: Well, I also have to mention that you’re Belgian, and I remember when I first met you, you were surprised that I knew about Belgian chocolates.
Betty: There’s something about us and food for sure.
Baki: Yeah and also you did your undergraduate there at La Cambre where you started What about Waste, a non-profit organisation to ban plastic straws in Belgium. Definitely made me use less plastic.
Baki: I think we need to start getting to the point now. For you collaboration has been a core aspect of your work, we can see that in your participation in the (Eco)-logical sense and Typographic Singularity exhibitions, you organised workshops for the Mudlarks Project, as well as for the Silent walk and Across RCA, you were an active member of the Window Cleaner Society and SustainLab, we created the Tea Societea, you co-created the Rightshirt, you wrote articles for Content-free, we were invited to present our research at the LDoc Conference, we created Gamut and you co-founded the RCA Sustainability Report.
Betty: Do you want to type the statement or should I? Maybe you, you’re faster at typing than me.
Baki: Right okay so, the user guide says we should specifically talk about our work and how we work and what motivates us.
Betty: The challenge for us is to explain the two things we do I think. One thing is Sold Out and the other is Plan B.
Baki: Yep, so Sold Out is our publishing House which aims to publish under-represented references and authors within Graphic Design in an attempt to diversify and decolonise the field. we started working on it about a year ago. We had already worked on projects such as Gamut that started to open conversation about cultural codes and initial thoughts on questions around diversity in the curriculum and how we can expand the systems of referencing? So we created Sold Out.
Betty: On the other hand, around the same time we also started Plan B which is our Graphic Design Studio that shares similar values - same philosophy but different outputs.
Baki: Yeah exactly. Sold Out is our publishing house where we publish books and other materials that reflect our value system. And plan B is our Design Practice.
Betty: What more can we say?
Baki: Maybe we can more about how we work together?
Betty: True, so our method is called a “Relay” isn’t it. I think what we were saying earlier, about you hyper-analysing everything and me trying to translate and formulate it. We rely on each other, to relay is also about one pushing when the other cannot.
Baki: Yeah that’s so true, and also I think we need to emphasise that we are different types of Visual Communicators. You have this strength of really deconstructing and reconstructing in a way that is accessible and easy to understand when the final outcome is presented. It’s familiar, warm but also always creates a new question and thought.
Betty: And you love to play with cultural codes, you’re not afraid of following trends, because a trend also means it’s accessible. It revolves a lot around access for you too, you really try to understand people and create for them in a way that really draws them in not just through aesthetics and design but also the copy.
Baki: We’re both very engaged in the spaces around us I would say also but in different ways. Do we need anything more or?
Betty: I guess they can read more about us here bellow or on our website, and who knows through this we might find some of our future Collaborators.
WHY SOLD OUT?
WHAT IS SOLD OUT?
ROUND TABLE EVENT
VISIT OUR WEBSITE
The aim is to not simply diversify or democratise the publishing and referencing system, it is to go further and question the inequalities in the spaces around us. We do not want to simply place people of colour in white spaces, accept the status quo of gendered spaces and continue to entertain environments solely built for abled bodies. As a newly established publishing house, we want to address how the issues of a white curriculum, the bastion of Eurocentrism, white heteronormative privilege and superiority in particular remains. We do this by publishing toolkits, essays, manifestos, exercise books and many other multi-faceted mediums.
Sold Out is a platform that facilitates multiple different perspectives, it is based on plurality and is in no shape or form claiming to hold complete universal truth or knowledge. We are only here to facilitate our Authors. We invite you to participate, discuss, publish, write and create with us if you feel that your content is placed within our statement. Our tagline, "We're sold out but you can be too” - is both an invitation and a provocation that the published content either fails to come to existence at the moment or doesn’t get the attention it deserves.